What is Digital Marketing?

What is Digital Marketing?

Have you decided to go out for dinner but don't know where to go? Do you want to change your mobile phone but are undecided about which model to choose? The answers to these questions you already know where to find them: the Internet. 

Today, consumer purchasing decision-making is influenced by the first moments after initial input by brand reputation, blogs, reviews, and online opinions. And this is the reason that brings the best companies to integrate their marketing activities with web activities to keep pace with the digital age user.

Digital Marketing refers to all those activities of promotion of a brand and marketing of products and services through one or more digital channels. 

Integrating Digital Marketing will allow you to reach a targeted target and you will be able to interact with it in the moment of maximum reception, regardless of the geographical area where you are. You will be able to track and monitor your users' actions in real-time so as to improve and optimize your marketing strategies day by day. How?

Starting from the ground up and setting up a good digital marketing strategy :

• Study the public, what they want and what they need;
• Define your value proposition; 
• Set goals to reach and define business priorities; 
• Track the data sown by your users and committed to generating qualified and profiled contacts to best respond to their needs; 
• Use the tools best suited to your needs.

What is Digital Marketing?

But let's go more specifically, what are the tools offered by the Internet that Digital Marketing uses?

Advertising (ADV) 

With advertising, we refer to all the paid activities for the promotion of a commercial and/or brand sponsorship. In particular, you will hear about SEM and pay per click (PPC). This type of activity will make you reach visibility immediately through online auctions for the different keywords you decide to use. The ADV will be useful to compete with other online competitors, thus increasing your chances of gaining visibility. If used correctly, they will produce a return on your investment (ROI), thus generating profit for the company.

SEO and User Experience (UX) 

Search Engine Optimization includes those activities to optimize the performance of your site in terms of organic visibility and positioning for search engines. Google, Bing and other search engines reward sites with the best content and easy-to-navigate design for users. Make your site easy to find, clear, beautiful and usable:

• Make the site structure intuitive;
• optimize it for mobile devices; 
• enhances its performance; 
• offer an attractive design; 
• propose relevant contents that respond clearly and comprehensively to specific keywords.

This way you will have more chances to generate qualified traffic.

Content Marketing 

Content marketing includes all those activities for creating and distributing content such as blogs and articles. The aim is to attract qualified users to your site by giving priority to relationships over transactions. 

Interesting content can become a gold mine for the growth of your business in terms of SEO and the acquisition of contacts and traceable data. The latter, if analyzed correctly, will give you the opportunity to guide your users through the Conversion Funnel. All giving him a spendable, interesting and fun experience!

Digital PR 

Do you have a new product, do you offer an innovative service or are you a brand new? It's time to let the whole web know about it! Digital PR is a tactic used by brands to increase their online presence by building relationships with bloggers, online journalists, and the social media audience. A digital PR strategy helps to increase and improve a company's reputation in online communities by giving the brand visibility. If used appropriately it has positive effects on the SEO, conversion rate and ROI.

Social Media Marketing (SMM) 

The Social Media Marketing concerns those activities of promotion of products, services, and brands through social networks that allow direct interaction between user and company. Social channels can become a powerful user engagement machine that can direct them to your website. 

Choose social platforms aligned to your target: it is not necessary to be present on all social channels, but it is important to supervise well those chosen. Doing it the right way takes time, strategy and creativity along the lines of Content Marketing. Finally, listen to your audience and track the results. In this way you will be able to optimize your performances, implementing your performances from day today.

What is Digital Marketing?

Conversion Marketing: 

Conversion Marketing includes all those techniques with the aim of converting new visitors into actual paying customers and first-time customers into loyal customers. 

Such as? Through a mix of data analysis, creativity, technology, and business. Put together these components can give you the right inputs to increase conversions to your site. By reading the data, you can analyze all the components that have influenced the user's interactions with your site. You will be able to translate the data collected into structural changes to the architecture and design of the site. Finally, with A / B testing you will be able to optimize your site to accompany more users through the Conversion Funnel.

Marketing Automation 

The marketing automation allows you to automate the manual usually marketing efforts through software as Eloqua and Salesforce Marketing Cloud. This software will allow you to optimize your web marketing strategies by qualifying your contacts, generating new sales opportunities and speeding up the cycle.

Such as? Through the automation of repetitive actions, the automatic updating and segmentation of your database, managing the sending of your emails and recording the points of contact with your possible customers.

Email Marketing or Direct Email Marketing (DEM) 

Email marketing consists of sending e-mails and newsletters as a means of communicating directly with your leads and prospects for commercial and loyalty purposes. 

A well thought out email becomes the perfect bait to make your fish fall on the hook: give priority to the direct connection with the recipient with a personal and captivating touch. Email marketing automation tools like MailChimp will help you segment your target and automate the sending of your newsletters.

Mobile Marketing 

Mobile marketing includes those multi-channel marketing activities designed to reach the public directly on a mobile device such as smartphones and tablets. It uses tools such as Responsive Websites (optimized for mobile browsing), GPS localization, SMS, social media and apps. It is a fundamental practice for a successful marketing strategy: since 2016, the percentage of Italians connected to the internet via mobile devices is constantly increasing at the expense of those connected via desktop.

The digital marketing arena is an ocean full of fish and in the beginning, it can be difficult to set up and coordinate activities to stand out from other competitors. If you have found the article interesting and you are thinking of going down in the digital marketing field, we have thought of a free guide that you can download for free on this page. Not sure where to start? Don't hesitate to contact us! Together we will develop a digital strategy suited to your needs.